VAS Cloud

VAS Cloud - VAS Experts cloud services

For convenient login to VAS Cloud you can configure authorization by token. Description in Authorization in VAS Cloud by token section.

Description for Advertisement Content Provider

To integrate with VAS Cloud, a potential ad content provider must be able to:

Upload ad content for its paratners using Javascript

Collect daily statistics on clicks/conversions/accruals and return it through the API interface at the request of VAS Cloud

Requirements for downloading advertising content using Javascript

A script from VAS Cloud launched on the advertiser's web page creates containers for advertising on the page and loads (invokes a download link) the content provider's Javascript code for displaying ads.

Example of a called link:

http://provider.com/service/promo/?bid=1526343&size=728x90&cid=49c479c957953b478efd791f050fc26e&bt=19&dv=123456789&sa=TestSubaccount

Among other parameters, VAS Cloud transmits the following parameters:

dv - mandatory parameter specifying the container identifier (div) where the advertising content is to be inserted

sa - mandatory parameter specifying the subaccount. Click statistics and conversions gathered by the content provider should contain a subaccount grouping.

The URL, names and list of parameters are determined by the content provider.

An example of a script chain returned by a content provider using the CityAds example

//The script returned by link http://cityads.com/service/promo/?bid=446095&size=728x90&cid=44c2189481de2001a2602b4ea86a271f&bt=19&dv=123456789?sa=TestSubaccount
function syscount() {
var f=0;
var fv=0;
var d=document;
var w=window;
var n=navigator;
var s=screen;
var stat_ref=null;
var mt="application/x-shockwave-flash";
var stat_data="n="+n.appName+";";
if(parent!=w){try {stat_ref=parent.document.referrer;} catch(e){}}
if(!stat_ref){stat_ref=d.referrer}
if(s.colorDepth){stat_data+="cd="+s.colorDepth+";"
} else {if(s.pixelDepth){stat_data+="cd="+s.pixelDepth+";"}}
if(s.width&&s.height){stat_data+="s="+s.width+"x"+s.height+";"}
var stat_loc=d.referrer;
stat_data+="t="+ (new Date()).getTimezoneOffset();
var a2 = "&loc="+escape(stat_loc)+"&ref="+escape(stat_ref)+"&dat="+escape(stat_data);
if(window.ActiveXObject){
var l=["",".3",".4",".5",".6",".7"];
for(i=0; i < l.length; i++){
try{new ActiveXObject("ShockwaveFlash.ShockwaveFlash"+l[i]);f=1;fv=l[i]}
catch(e){}
}
}else if(n.mimeTypes&&n.mimeTypes[mt]&&n.mimeTypes[mt].enabledPlugin) {
f=1
if (n.mimeTypes[mt].enabledPlugin.description) {
fv = n.mimeTypes[mt].enabledPlugin.description;
}
}
var monitoring_request = 0;
return a2+'&f='+f+'&fv='+fv+"&rn="+Math.random() + ((monitoring_request == 1) ? '&monitoring_request=' + monitoring_request : '');
}
a = syscount();
a = a+'&dv=123456789?sa=TestSubaccount';
var d=document; var s=d.createElement('script'); s.type = 'text/javascript';s.async = true;
s.src = '//cityads.com/service/banner?bid=446095&dv=123456789?sa=TestSubaccount&size=728x90&cid=44c2189481de2001a2602b4ea86a271f&bt=19'+a;
var x=d.getElementsByTagName('script')[0]; x.parentNode.insertBefore(s, x);

//The script returned by the link from the previous script //cityads.com/service/banner?bid=446095&dv=123456789?sa=TestSubaccount&size=728x90&cid=44c2189481de2001a2602b4ea86a271f&bt=19'+a
nd = document.createElement("div");
nd.innerHTML = "<!-- default --><div id='ca-block-7743' class='ca-block'><OBJECT classid='clsid:D27CDB6E-AE6D-11cf-96B8-444553540000' codebase='http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=5,0,0,0' WIDTH='728' HEIGHT='90'><PARAM NAME=movie VALUE='//promo.cityads.com/graph/s/446/095_20542-728x90.swf?clickTAG=http%3A%2F%2Fhskwq.com%2Fclick%3Fcid%3D44c2189481de2001a2602b4ea86a271f%26im%3DNDA4NS0wLTE1NTg5Nzg3NjAtOTIwMDcxMzgtLTRxamdsdTZsaGhsb2tqaG5xNTEwNWxpM2Q1%26sa%3D%26%26bid%3D446095%26bt%3D19%26pt%3D1%26tid%3D%26lt%3D%26tl%3D%26url%3Dhttps%253A%252F%252Fcity.travel%252Fhotels%253Fpartner%253Dcityads%2526marker%253D%2523tc_id%2523%2526wm_id%253D%2523wm_id%2523%2526click_id%253D%2523click_id%2523'><PARAM NAME=quality VALUE=best><PARAM NAME=flashVars VALUE='link1=http%3A%2F%2Fhskwq.com%2Fclick%3Fcid%3D44c2189481de2001a2602b4ea86a271f%26im%3DNDA4NS0wLTE1NTg5Nzg3NjAtOTIwMDcxMzgtLTRxamdsdTZsaGhsb2tqaG5xNTEwNWxpM2Q1%26sa%3D%26%26bid%3D446095%26bt%3D19%26pt%3D1%26tid%3D%26lt%3D%26tl%3D%26url%3Dhttps%253A%252F%252Fcity.travel%252Fhotels%253Fpartner%253Dcityads%2526marker%253D%2523tc_id%2523%2526wm_id%253D%2523wm_id%2523%2526click_id%253D%2523click_id%2523&clickTAG=http%3A%2F%2Fhskwq.com%2Fclick%3Fcid%3D44c2189481de2001a2602b4ea86a271f%26im%3DNDA4NS0wLTE1NTg5Nzg3NjAtOTIwMDcxMzgtLTRxamdsdTZsaGhsb2tqaG5xNTEwNWxpM2Q1%26sa%3D%26%26bid%3D446095%26bt%3D19%26pt%3D1%26tid%3D%26lt%3D%26tl%3D%26url%3Dhttps%253A%252F%252Fcity.travel%252Fhotels%253Fpartner%253Dcityads%2526marker%253D%2523tc_id%2523%2526wm_id%253D%2523wm_id%2523%2526click_id%253D%2523click_id%2523'><PARAM NAME=wmode VALUE=transparent><EMBED src='//promo.cityads.com/graph/s/446/095_20542-728x90.swf?clickTAG=http%3A%2F%2Fhskwq.com%2Fclick%3Fcid%3D44c2189481de2001a2602b4ea86a271f%26im%3DNDA4NS0wLTE1NTg5Nzg3NjAtOTIwMDcxMzgtLTRxamdsdTZsaGhsb2tqaG5xNTEwNWxpM2Q1%26sa%3D%26%26bid%3D446095%26bt%3D19%26pt%3D1%26tid%3D%26lt%3D%26tl%3D%26url%3Dhttps%253A%252F%252Fcity.travel%252Fhotels%253Fpartner%253Dcityads%2526marker%253D%2523tc_id%2523%2526wm_id%253D%2523wm_id%2523%2526click_id%253D%2523click_id%2523' flashVars='link1=http%3A%2F%2Fhskwq.com%2Fclick%3Fcid%3D44c2189481de2001a2602b4ea86a271f%26im%3DNDA4NS0wLTE1NTg5Nzg3NjAtOTIwMDcxMzgtLTRxamdsdTZsaGhsb2tqaG5xNTEwNWxpM2Q1%26sa%3D%26%26bid%3D446095%26bt%3D19%26pt%3D1%26tid%3D%26lt%3D%26tl%3D%26url%3Dhttps%253A%252F%252Fcity.travel%252Fhotels%253Fpartner%253Dcityads%2526marker%253D%2523tc_id%2523%2526wm_id%253D%2523wm_id%2523%2526click_id%253D%2523click_id%2523&clickTAG=http%3A%2F%2Fhskwq.com%2Fclick%3Fcid%3D44c2189481de2001a2602b4ea86a271f%26im%3DNDA4NS0wLTE1NTg5Nzg3NjAtOTIwMDcxMzgtLTRxamdsdTZsaGhsb2tqaG5xNTEwNWxpM2Q1%26sa%3D%26%26bid%3D446095%26bt%3D19%26pt%3D1%26tid%3D%26lt%3D%26tl%3D%26url%3Dhttps%253A%252F%252Fcity.travel%252Fhotels%253Fpartner%253Dcityads%2526marker%253D%2523tc_id%2523%2526wm_id%253D%2523wm_id%2523%2526click_id%253D%2523click_id%2523' wmode='transparent' quality=best WIDTH='728' HEIGHT='90' TYPE='application/x-shockwave-flash' PLUGINSPAGE='http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash'></EMBED></OBJECT></div>";
var xelem=document.getElementById("x"+'123456789?sa=TestSubaccount');
var prot="http://cityads.com";
xelem.appendChild(nd);
var id = Math.floor(Math.random() * 999);
var rsc=document.createElement('script');
rsc.id='caRotation';
rsc.type='text/javascript';
rsc.language='javascript';
rsc.encoding='UTF-8';
rsc.className="ca-script"
rsc.src=prot+'/res/js/promo/comp.js';
xelem.appendChild(rsc);

Statistics and API Requirements

Clicks/conversion statistics are collected by the content provider. The statistics should also include the amount of commission confirmed by the advertiser.

Statistics should be grouped by date (by day), identifier and advertiser's offer name, by subbaccount field.

The API can be either JSON-RPC or JSON REST to suit a content provider's needs. SOAP is supported but discouraged.

Statistic Fields:

date(Timestamp) - date-time (grouped field)

offer_id(Int) - offfer identified (grouped field)

subaccount(Varchar) - subaccount (grouped field)

offer_name(Varchar) - offer name

traffic_shows(Int) - number of impressions

traffic_hits(Int) - number of clicks

traffic_clicks(Int) - number of unique clicks

traffic_back_url

leads_total

leads_approved

leads_opened

leads_rejected

leads_paid_targets

effectivity_cr

effectivity_ar

effectivity_ecpc

effectivity_ecpl

commission_approved(Float) - commission confirmed by advertiser

commission_opened(Float) - opened commission

commission_rejected(Float) - rejected commission