The ad content replacement or blocking option allows to modify selectively the content on WWW pages that contain advertising banners. This service can be individually configured for each subscriber.

Application examples:
1. Commercialization of free WiFi access points.
2. Social Internet.
3. Ad content blocking service for subscribers.

How it works:

A subscriber visits the page http://www.popularsite.ru.

SKAT DPI detects by the loaded list that the page contains links (URL) to ad content. It redirects requests for this content to operator's WWW site http://mybannersite.ru for another ad content1) The original ad content link (URL) on the site is not modified. .
For example: http://an.yandex.ru/system/context.js - Yandex Direct Ads, or
http://popularsite/flashbanner.swf - flash banner of the original site.

The operator's WWW site http://mybannersite.ru returns a banner or advertisement or another ad content according to the requested URL. This link has a format: http://www_opewrator's_site/original_host/original_link.
For the example considered, it is http://mybannersite.ru/an.yandex.ru/system/context.js or http://mybannersite.ru/popularsite.ru/flashbanner.swf2) The link would be http://mybannersite.ru/block/an.yandex.ru/system/context.js in case the ad blocking option is enabled for this subscriber.

The subscriber receives the new ad content as a part of the requested page.

Generic diagram:

Required components:

Deep Packet Inspection (DPI) platform.

WWW site with a new content.

Note: integration with ad content delivery systems is handled by an operator based on samples and the present manual. Ready-to-use solution is scheduled to be available in the next versions.