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--- en:dpi:qoe_analytics:cases:subscriber_analytics:clickstream_analytics [2025/10/30 13:18] – created elena.krasnobryzh
+++ en:dpi:qoe_analytics:cases:subscriber_analytics:clickstream_analytics [2025/12/17 07:13] (current) – removed elena.krasnobryzh
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-{{indexmenu_n>1}}
-====== ClickStream analytics ======
-<note important>[[en:dpi:dpi_options:opt_li:li_ipfix|DPI exports information about all client web requests in IPFIX (NetFlow v10) format.]]</note>
-===== 1. Detecting Internet service reselling =====
-DPI exports unique UserAgents sent in HTTP requests. The QoE module aggregates information for each IP (or login, if used).
-The statistics record every phone and PC behind subscriber NAT.
-Usually, up to 30 unique UserAgents are detected per household — any number higher may indicate reselling the Internet connection to other apartments via the main router.
-Steps to find such cases:
-  - Go to QoE Analytics → Subscribers → ClickStream
-  - Create a filter (use Shift+Enter to add entries) where:
-  * Mozilla – identifies PCs
-  * Dalvik – identifies mobile phones
-{{ :en:dpi:qoe:use_cases:фильтр_перепродажа.png?direct&600 |}}
-Interpreting the statistics: {{ :en:dpi:qoe:use_cases:результаты_фильтра_перепродажа.png?direct&600 |}}
-  * The filter shows 22 potential clients possibly reselling the service.
-  * More details about detected devices can be found in the **"Details"** window.
-  * Using the megaphone icon, you can add them to a __[[en:dpi:dpi_components:dpiui:user_guide:ssg_control_section:ad_campaign_management|marketing campaign and send browser notifications]]__.
-  * Reports can be exported in a convenient format.
-===== 2. Churn prevention (detecting interest in competitors) =====
-DPI exports ClickStream — all HTTP/HTTPS user requests on the Internet. The QoE module aggregates information per IP (or login, if used).
-The statistics include URLs for HTTP and domain names for HTTPS.
-Steps to detect interest in competitors:
-  - Go to QoE Analytics → Subscribers → ClickStream
-  - Create a filter with competitor websites in your region {{ :en:dpi:qoe:use_cases:фильтр_отток.png?direct&600 |}}
-  - Or use the “Telecom operators” category {{ :en:dpi:qoe:use_cases:фильтр_отток_категория.png?direct&600 |}}
-Interpreting results:
-{{ :en:dpi:qoe:use_cases:результат_отток_1.png?direct&600 |}}
-  * The filter shows 10 potential clients interested in competitors.
-  * More details can be viewed in the **"Details"** window.
-  * Using the megaphone icon, you can add them to a __[[en:dpi:dpi_components:dpiui:user_guide:ssg_control_section:ad_campaign_management|marketing campaign and send browser notifications or satisfaction surveys]]__.
-  * Reports can be exported in a convenient format.
-===== 3. Detecting Smart TV devices =====
-DPI exports unique UserAgents sent in HTTP requests. The QoE module aggregates information per IP (or login, if used).
-The statistics include each Smart TV detected behind subscriber NAT.
-Steps to detect Smart TVs:
-  - Go to QoE Analytics → Subscribers → ClickStream
-  - Create a filter using math and enter a regular expression `(?i)(\W|^)(smart|LG|samsung)(\W|$)` to find specific devices:
-  * smart
-  * LG
-  * samsung
-{{ :en:dpi:qoe:use_cases:фильтр_smart_tv.png?direct&600 |}}
-Interpreting results:
-{{ :en:dpi:qoe:use_cases:результат_smarttv.png?direct&600 |}}
-  * The filter shows 893 clients with such devices detected.
-  * More details can be viewed in the **"Details"** window.
-  * Using the megaphone icon, you can add them to a __[[en:dpi:dpi_components:dpiui:user_guide:ssg_control_section:ad_campaign_management|marketing campaign and send browser notifications or satisfaction surveys]]__.
-  * Reports can be exported in a convenient format.
-===== 4. Subscriber profiling by interests =====
-ClickStream allows identifying clients’ usage of popular services or interest in certain website categories.
-<note important>QoE Stor provides a [[en:dpi:dpi_options:use_cases:categor_lists|categorized list]] that includes resources divided into 54 categories.</note>
-==== OTT services usage ====
-Steps to find:
-  - Go to QoE Analytics → Subscribers → ClickStream
-  - Create a **Host filter**, use math and enter the regular expression `(?i)(\W|^)(smotreshka|ivi|okko|netflix)(\W|$)` to search for OTT services:
-  * smotreshka
-  * ivi
-  * okko
-  * netflix
-==== Example: segmenting the subscriber base ====
-Steps to find:
-  - Go to QoE Analytics → Subscribers → ClickStream
-  - Create a **Host category filter**, use the desired category:
-  * Auto
-  * Kids websites, etc.
-==== Example: finding subscribers with high traffic usage ====
-Steps to find:
-  - Go to QoE Analytics → NetFlow → High traffic top (right side) → Top subscribers
-  - Sort by traffic volume

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