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--- en:dpi:qoe:use_cases:monetization:clickstream_analytics:start [2023/10/24 07:40] – created elena.krasnobryzh
+++ en:dpi:qoe:use_cases:monetization:clickstream_analytics:start [2024/04/25 08:43] (current) – removed elena.krasnobryzh
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-{{indexmenu_n>2}}
-====== ClickStream analytics ======
-<note important>[[en:dpi:dpi_options:opt_li:li_ipfix:start|DPI exports information about all subscriber web requests using IPFIX (NetFlow v10) format.]]</note>
-===== 1 Search for reselling internet services =====
-DPI exports the unique UserAgent that is sent withing the HTTP request. The QoE module aggregates information for each IP (or login, if used).
-Every phone and PC behind the subscriber NAT is recorded in the statistics.
-Up to 30 unique UserAgents are typically identified per household, all exceeding this value indicates that other apartments can be connected to the Internet through the main router.
-Steps to follow:
-  - switch to the QoE Analytics - > Subscribers - > Clickstream section
-  - create filter (use Shift+Enter to add entries), where
-  * Mozilla is PC identifier
-  * Dalvik is phone identifier
-{{ en:dpi:qoe:use_cases:reselling_filter.png?direct&600 |}}
-Interpretation of gathered statistics: {{ en:dpi:qoe:use_cases:reselling_result.png?direct&600 |}}
-  * The result of the filter applied is 12 subscribers who might resell services.
-  * More details about the devices they are associated to can be found in the **"Details"** window.
-  * Using a voice-tube pictogram, you can drag-and-drop them to __[[en:dpi:dpi_components:dpiui:user_guide:ssg_control_section:ad_campaign_management:start|marketing campaign and notify them using browser]]__.
-  * You can export a report in a convenient format.
-===== 2 Controlling customer attrition (search for interest in competitors) =====
-DPI exports CickStream, i.e all the HTTP/HTTPS subscriber requests on the Internet. The QoE module aggregates information for each IP (login, if used).
-The statistics include URL for the HTTP and domain name for the HTTPS.
-Steps to follow:
-  - switch to the QoE Analytics - > Subscribers - > Clickstream section
-  - create a filter including the sites of competing operators in the region {{ en:dpi:qoe:use_cases:competitors_filter.png?direct&600 |}}
-  - or use the Telecom operators category {{ en:dpi:qoe:use_cases:telecom_filter.png?direct&600 |}}
-Interpretation of gathered statistics:
-{{ en:dpi:qoe:use_cases:competitors_result.png?direct&600 |}}
-  * The result of the filter applied is 5 potential subscribers who might be interested in competitors.
-  * More statistics can be found in the **"Details"** window.
-  * Using a voice-tube pictogram, you can drag-and-drop them to __[[en:dpi:dpi_components:dpiui:user_guide:ssg_control_section:ad_campaign_management:start|marketing campaign and notify them or conduct a survey on satisfaction with services using browser]]__.
-  * You can export a report in a convenient format.
-===== 3 Search for Smart TV devices =====
-DPI exports unique UserAgent being sent within the HTTP request.  The QoE module aggregates information for each IP (login, if used).
-Statistics uses each Smart TV behind subscriber NAT.
-Steps to follow:
-  - switch to the QoE Analytics - > Subscribers - > Clickstream section
-  - create a filter, use match operator to apply a regular expression search: (?i)(\W|^)(smart|LG|samsung)(\W|$) containing the following device list to be searched:
-  * smart
-  * LG
-  * samsung
-{{ en:dpi:qoe:use_cases:devices_filter.png?direct&600 |}}
-Interpretation of gathered statistics:
-{{ en:dpi:qoe:use_cases:devices_result.png?direct&600 |}}
-  * The result of the filter applied is 1477 subscribers having such devices.
-  * More statistics can be found in the **"Details"** window.
-  * Using a voice-tube pictogram, you can drag-and-drop them to __[[en:dpi:dpi_components:dpiui:user_guide:ssg_control_section:ad_campaign_management:start|marketing campaign and notify them or conduct a survey on satisfaction with services using browser]]__.
-  * You can export a report in a convenient format.
-===== 4 Profiling subscribers by their interests =====
-ClicStream allows you to determine the popular resources and services your subscribers use or identify their interest in sites by certain topics. <note important> QoE Stor provides [[en:dpi:qoe:use_cases:categor_lists|categorized list]] including resources divided into 54 categories.</note>
-==== OTT services usage  ====
-Steps to follow:
-  - switch to the QoE Analytics - > Subscribers - > Clickstream section
-  - create a filter **filter by Host**, use match operator to apply a regular expression search: (?i)(\W|^)(smotreshka|ivi|okko|netflix)(\W|$) containing the following OTT resources list to be searched:
-  * smotreshka
-  * ivi
-  * okko
-  * netflix
-==== Database segmentation example ====
-Steps to follow:
-  - switch to the QoE Analytics - > Subscribers - > Clickstream section
-  - create a filter **filter by Host Category**, use the category of interest
-  * Auto
-  * Websites for children, etc.
-==== Example of searching for subscribers with high traffic consumption ====
-Steps to follow:
-  - switch to the QoE Analytics - > Netflow - > Top with high traffic (to the right) - > Top subscribers
-  - sort by traffic volume

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