General description [Документация VAS Experts]
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    en:dpi:dpi_options:opt_advertising:ads_description [2020/02/05 17:31] – ↷ Page moved from en:dpi:dpi_options:base_functionality:opt_advertising:ads_description to en:dpi:dpi_options:opt_advertising:ads_description lexx26en:dpi:dpi_options:opt_advertising:ads_description [2024/09/26 15:29] (current) – created - external edit 127.0.0.1
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     ====== General description ====== ====== General description ======
     +{{indexmenu_n>1}}
     +The ad content replacement or blocking option allows to modify selectively the content on WWW pages that contain advertising banners. This service can be individually configured for each subscriber.
     +
     +Application examples:\\ 
     +  - Commercialization of free WiFi access points.
     +  - Social Internet.
     +  - Ad content blocking service for subscribers.
     +
     +**How it works:**
     +  - A subscriber visits the page <nowiki>//http://www.popularsite.com//</nowiki>.
     +  - Stingray SG detects by the loaded list that the page contains links (URL) to ad content. It redirects requests for this content to operator's WWW site <nowiki>//http://mybannersite.com//</nowiki> for another ad content((The original ad content link (URL) on the site is not modified.)).\\  **For example:** <nowiki>//http://an.yandex.ru/system/context.js//</nowiki> - Yandex Direct Ads, or \\ <nowiki>//http://popularsite/flashbanner.swf//</nowiki> - flash banner of the original site.
     +  - The operator's WWW site <nowiki>//http://mybannersite.com//</nowiki> returns a banner or advertisement or another ad content according to the requested URL. This link has a format: <nowiki>//http://www_opewrator's_site/original_host/original_link//</nowiki>. \\ For the example considered, it is <nowiki>//http://mybannersite.com/an.yandex.ru/system/context.js//</nowiki> or <nowiki>//http://mybannersite.com/popularsite.com/flashbanner.swf//</nowiki>((The link would be <nowiki>//http://mybannersite.com/block/an.yandex.ru/system/context.js//</nowiki> in case the ad blocking option is enabled for this subscriber.))
     +  - The subscriber receives the new ad content as a part of the requested page.
     +
     +General scheme:
     +
     +{{en:dpi:dpi_options:opt_advertising:ads_description:bannergenschema_en.png?700|}}
     +
     +**Required components:**
     +
     +  - Deep Packet Inspection (DPI) platform.
     +  - WWW site with a new content.
     +
     +<note important>Integration with ad content delivery systems is handled by an operator based on samples and the present manual. Ready-to-use solution is scheduled to be available in the next versions.</note>