The ad content replacement or blocking option allows to modify selectively the content on WWW pages that contain advertising banners. This service can be individually configured for each subscriber.
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Application examples:\\
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- Commercialization of free WiFi access points.
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- Social Internet.
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- Ad content blocking service for subscribers.
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**How it works:**
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- A subscriber visits the page <nowiki>//http://www.popularsite.com//</nowiki>.
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- Stingray SG detects by the loaded list that the page contains links (URL) to ad content. It redirects requests for this content to operator's WWW site <nowiki>//http://mybannersite.com//</nowiki> for another ad content((The original ad content link (URL) on the site is not modified.)).\\ **For example:** <nowiki>//http://an.yandex.ru/system/context.js//</nowiki> - Yandex Direct Ads, or \\ <nowiki>//http://popularsite/flashbanner.swf//</nowiki> - flash banner of the original site.
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- The operator's WWW site <nowiki>//http://mybannersite.com//</nowiki> returns a banner or advertisement or another ad content according to the requested URL. This link has a format: <nowiki>//http://www_opewrator's_site/original_host/original_link//</nowiki>. \\ For the example considered, it is <nowiki>//http://mybannersite.com/an.yandex.ru/system/context.js//</nowiki> or <nowiki>//http://mybannersite.com/popularsite.com/flashbanner.swf//</nowiki>((The link would be <nowiki>//http://mybannersite.com/block/an.yandex.ru/system/context.js//</nowiki> in case the ad blocking option is enabled for this subscriber.))
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- The subscriber receives the new ad content as a part of the requested page.
<note important>Integration with ad content delivery systems is handled by an operator based on samples and the present manual. Ready-to-use solution is scheduled to be available in the next versions.</note>
